Right from the beginning of when we started Internet radio my hope and desire had always been that it should be live so that the presenters could interact with the audience. This Tuesday we started a two week experiment of 4 hours live Internet radio each evening. It has taken up a lot of my time ensuring everything is working and that the presenters are trained in how to do live [contrasted with pre-recorded] radio.The results as far as audience is concerned have been pretty amazing. We have seen a 350% increase in the audience since we started. But the audience increase is not the whole story - we have had many contacts with listeners through phone, MSN, Skype, email and messages posted on the website.
Of course its not the size of the audience that is just important, if we broadcast sports we could get a huge audience! The content is also important. We have changed the style of the programming, but we are not totally happy with that and this next week I shall be having meetings with others of the management team to discuss how we go forward. It's obvious from the numbers we need to do something regularly live, but the question is to how to get the content right for our specific audience. That is always the most difficult question.
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